01
Take ownership of lead follow-up
CONCRETE OUTPUT
Prospects contacted, initial conversations handled and lead records kept current in the CRM.
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ILLUSTRATIVE SCENARIO / 01
Industrial Software
The leads are there. The time to follow up is not.
Hands-on sales support for a software company with paying customers, incoming leads and too little commercial capacity.
THE PRODUCT
Production data-analysis software
THE CUSTOMER
Production and engineering teams
THE COMMERCIAL MODEL
Software subscriptions and onboarding
Illustrative scenario. The deliverables and progress described are envisaged, not achieved results.
01 / COMPANY CONTEXT
A real-world technology business.
A B2B software company helps production teams analyse operational data. The product is already selling, and events, referrals and inbound enquiries generate a steady flow of contacts. The founder still handles most sales conversations alongside product decisions, customer requests and running the business.
After several events, leads have accumulated in spreadsheets, inboxes and the CRM. Some prospects are waiting for a first conversation; others have requested a demonstration or received a proposal. The company has opportunities to work on, but not enough people to give them consistent attention.
02 / COMMERCIAL CHALLENGE
What is slowing commercial progress?
The immediate need is extra sales capacity. Follow-up slips, CRM records remain incomplete and the founder becomes the bottleneck for routine commercial exchanges. The company wants someone who can join the existing team on a flexible basis, get familiar with the product and start taking responsibility for live leads. A focused onboarding would cover the offer, tools and working responsibilities, with the effort adapted to the product’s complexity.
03 / PEOPLE INVOLVED
Who is involved in the decision?
- Founder or commercial lead
- Prospective customers and engineering users
- Product specialists and demo team
04 / POSSIBLE Market Tandem CONTRIBUTION
Turning commercial priorities into action.
The work below would be scoped with the company after reviewing its actual situation.
02
Keep demonstrations and sales opportunities moving
CONCRETE OUTPUT
Customer discussions coordinated with the technical team, demos arranged and agreed follow-up handled.
03
Follow through from proposal to decision
CONCRETE OUTPUT
Active commercial follow-up on proposals, support with closing discussions and a clear handover for customers who buy.
05 / SIGNS OF PROGRESS
What meaningful progress looks like.
Pending leads followed up and active opportunities progressing.
The founder spending less time chasing routine follow-up.
More qualified conversations reaching proposals and purchasing decisions.
06 / SPECIALIST RESOURCES
Clear roles and responsibilities.
Market Tandem would provide flexible, hands-on commercial capacity alongside the existing team. Product specialists would remain available for technical qualification, detailed demonstrations and implementation questions. The initial scope and working rhythm would be agreed around the lead volume and available support. The aim is to generate revenue from existing opportunities; the timing depends on customer readiness and the sales cycle.
YOUR SITUATION
Do you have leads to follow up, but not enough time to move them forward?
Use the assessment to explore your priorities, or get in touch to discuss the specific commercial situation you face.